Political Advertising

Political Advertising Q&A

Here is the political rate calculator from Mark Levy of Revenue Development Resources.

Here are answers to your questions about political ads.

Here is a summary of the key political races in Maine and the U.S. and how often they are conducted.

Here is a summary of Maine law concerning the required disclaimers and sponsor IDs on political ads.

Thanks to the 2004 passage of the Bipartisan Campaign Reform Act and the US Supreme Court’s decision in McConnell v. FEC, there are some new rules broadcasters must follow. And there are the perennial thorny issues of lowest unit rate calculations and the like.

Here is an advisory on political advertising from noted FCC law firm Pillsbury Winthrop Shaw Pittman, along with a Q&A file addressing some of the questions on political advertising that MAB has received in recent years.

Visit the FCC’s political programming site, which includes a link to relevant federal law and regulations.

A .pdf of NAB’s PB-18 Political Agreement Forms is now free to NAB members. The PB-18 on CD is discounted for NAB members. Visit nabstore.com for details. Non-NAB members can also purchase the PB-18 from the NAB Store at a slightly higher rate. Sorry, but MAB cannot supply these forms; they must be purchased directly from NAB.