Sales Training

AT the heart of every healthy broadcast facility is a robust Sales Department! The MAB realizes this and has teamed up with to help you train your team!

Online dales training 24/7—every day of the year!

As an MAB member, you and your team have access to world-class sales training as part of your membership!

New to LBS in 2022!

LBS has introduced the BEST Program.

The BEST (Broadcast Essentials for Selling Today) Program is specifically designed to give the broadcast professional a foundation to build upon for a successful and rewarding traditional and digital broadcast sales career.  It is also the path for LBS members to obtain the coveted status of LBS Certified Seller!  The BEST Program offers content covering these topics:

  • Broadcast and Digital
  • Branding Your Clients
  • Your LOCAL Auto Dealers
  • Broadcast Selling Excellence
  • The Basics of Selling Broadcast
  • Keys to Selling by Personality Style
  • Tips from a General Sales Manager

Please note:  The BEST Program is a college-level course that has been developed for broadcast sellers.  As a result, this is a highly-organized and structured program that includes periodic quizzes to evaluate your understanding of the topics covered. Completion of this course is intended to take 30 days at roughly 25 minutes per day (some days are longer, some shorter), though you are certainly welcome to proceed at your own pace if you would prefer to work through the content either faster or slower.